Sock Dreams began life in 2000 as Fetishize Me, when our founder Niqkita dreamed of sharing her love of socks with the world. At first, we were just a small website she ran out of her home in Portland, OR. Three years later, we expanded in size and became Sock Dreams, before eventually incorporating as Indigo Shadows, Inc., in 2006.
Our Headquarters, which continues to handle our online sales, moved from place to place as our company grew; from humble beginnings in our founder’s home, to our stock room that currently houses over 1,500 different styles. In 2008, we opened a small storefront in our old Headquarters on Powell Boulevard. Our Portland customers loved it so much that in the fall of 2009 we opened our very own brick-and-mortar store in the historic Sellwood neighborhood of Southeast Portland. A few years later, in 2012, we also moved our Headquarters to Sellwood, just a few blocks away from our shop.
While we loved selling the cool socks we found from other companies, in 2001 we took socks into our own hands with our debut brand: DreaM Stockings. In 2010 we added our Dreamer Socks line, introducing our best-selling Extraordinary Thigh Highs for the first time. We’ve since expanded our house brands to include more variety and better fit for a wider range of legs. We believe everyone deserves fun socks that make them feel happy and comfortable, and we’re committed to turning this dream into a reality.
We’re also committed to being a positive force for change in our community and the world by giving back. In 2016 we started doing Donation Partnerships, a collaborative giving effort between us and our customers. Each month, a portion of sales from specially marked socks are donated to great organizations that work to better our country and our world. We choose our charities from causes we believe in, and from suggestions our customers send in. For more information on past and present organizations we’ve donated to, check out our Giving Back page.
After the launch of our brand-new website in 2018, our focus is now on providing customers with the best shopping experience, and expanding our house brands with new styles and colors. We have some big plans for exciting new socks in 2018 and 2019, and we can’t wait to share them with you!