One of the original front page images
Yes, it's really true, the end of July marks our fifth year in business...
By the end of July I had everything in place and was ready to start doing business out of a bedroom sized office that held not only my desk & computer but all of our stock.
August 3, 2000 the site went live with only 19 pages and 12 styles.
And I did it all by myself during some really trying times. I took all the pictures, built the site (my first, with no formal training or experience), bought all the socks from the two suppliers I could find on my own, packaged them up as they were ordered, at first just one or two every couple of days which I would drop off at the post office on my way to work my full time job. Oh I did take 10 months off to get the business started, but between the time I gave Trader Joe's notice that I was leaving for awhile and the actual date I was to stop my mom was diagnosed with cancer. Inoperable small cell lung cancer, in its fourth stage. I spent most of those months making sure my mom got to all of her appointments and treatments and had all of her meds and tried my best to know which ones she was to take and when, we even moved into the tiny apartment downstairs from them to be sure I could help anytime I was needed. Needless to say things were not going as planned and it would not be the last challenge to be thrown in my direction. My mom survived two rounds of cancer, chemo & radiation and we stayed in that apartment for the next four years, one by one giving up the rooms to the business, moving what we could into other rooms or outside. By the second year there was beginning to be more than I could do alone, and Bsti quickly took notice and took it upon himself to start packing up the orders and handling shipping. Two years ago we moved into a much larger house with an entire section wwwoted to the business and last year we had our first major redesign of the site thanks to the talented miss Olivia. Now there are nearly too many pages to count (almost 500 just on the main site alone!) and we are once again looking to move. When we find that perfect place we will really be able to accomplish some amazing sockie things, this is only the beginning!!!
Awake in a Dream