Niqkita's Sock Journal

After many months of hard work we are quite close to beta testing the new site.
Within a few weeks I’ll be inviting you to help us make sure everything works as it should. Once we get the bugs worked out and the basic version of the new site launched we’ll start adding all the fun stuff like logins, wishlists and reviews…
to name a few.
I can hardly wait!!!

Maybe your sock needs are a little more complicated…
you run, hike or take nice long walks with your dog.
We thought long and hard before bringing in a “sport sock”.
Afterall, we’re sock sellers, not athletes, though some of us are more athletic than others I personally am about as non-athletic as a girl can be…
I do take nice long walks and occasionally run with Lola for a few minutes, nothing too challenging or requiring specially designed footwear.
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They’re all my gramma wears, the basic no show or footie sock.
I remember my aunties wearing them when I was little…
the kind with the little puff ball in the back, and they called them bootie socks.
…not to be confused with the booties my great-gramma used to make
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We first saw these last October and were less than thrilled, at least I was, but we quickly sold out, restocked and sold out again. They were too tight for average to larger legs and I shared that feedback with Leg Avenue. They gave it some thought and had a larger version made which we have just this past week received…
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This week marks the one year anniversary of having a walk-in sock shop
…and a brilliant year it’s been too. It was never my plan to open a store, just to have a fun website that I could run from home in my spare time. As the years passed, nearly nine of them already, I needed more and more help as sales grew and grew.
We outgrew our spaces every two years until we got a nice big warehouse in the heart of southeast Portland with a perfect area for a shop in the entry way. It’s a tiny little shop that doesn’t always meet people’s expectations of somewhere called Sock Dreams because it can be maddening to know that “the entire Sock Dreams warehouse is right on the other side of the curtain” as one person described it, yet you are limited to the selection we have chosen for the store area (though we are always willing to find what you seek in our warehouse, we can’t actually let the public roam freely back there any more than Willy Wonka could let folks roam his factory). The very same girls run our shop that help us pull orders out in the warehouse in the morning and I make a point to work with them all so that I am sure they share my vision and love for socks. No doubt we’ll outgrow this space as our little shop has been far more popular than I ever imagined so we’re sort of on the look out for a second space nearby. Somewhere we can have more socks than even our most devoted sock brethren expect us to have, with spaces to try tryable things on, and lots of other fun stuff nearby for those who have traveled long and far to find us to enjoy.
And once again I find myself thanking all of you, near and far, who have helped make this journey such a joy and this dream so vivid. Whether you have only bought one pair of socks, told just one friend, or spread the word to anyone who will listen, my fellow Sock Dreamers and I are forever grateful!

These are part of the Laurel Burch collection which I had long ignored because they are so cute it almost didn’t seem right to offer them here. I brought them in over the holidays so I could give a pair to my aunt who has long used Bluecat in her email address due to the blue ceramic cat she’d had since childhood. I didn’t realize it during all the excitement at the end of the year but the store had quickly sold out of these and when I went to get them for the site our supplier was out as well. They finally arrived last week and now we have plenty of artistic blossoming cats, blue cats and whimsical dogs. I know, they are kind of silly, but it makes me really happy to look down and see these on my feet!
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Not every one wants socks this long, but those who do really want them. Getting them made for us is a whole’nuther story so availability has been sporadic at best.
I am pleased to announce that we will be able to get them again in the near future and will be getting pretty good sized batch of them. So I have to ask you all a question, besides white and black, what color or colors might you want to get your 100 inch socks in? Me? I’m thinking a really pretty blue, kind of like sky blue, some here have suggested pink or purple and, of course, grey is always a favorite. They will be cotton, and as you can see from the image of our sample above, they will ruche superbly!

yes, the site is acting a little wonky right now…
but it is being worked on and should be back to normal shortly…

Update, it was all fixed up this afternoon, we’re very sorry if this caused any one trouble in getting their sock order completed!

It’s Monday morning again…
I’m sitting here in my fuzzy purple slippers, wishing I had another cup of coffee (I’ve had one and will have another after I get to work and help pull the morning orders).
I am finally trying the new split toned tights that Foot Traffic was nice enough to send us samples of. I had a few girls here try them a couple of weeks ago and got our pictures ready so we could order them in. We love them, but they are not as super stretchy as the solid tights FT makes (those are amazing, and yes, we have convinced them to make a truly plus sized version of those, more to come as that story develops!). So I put my pair on this morning, the hold up was that I knew exactly what I wanted to wear them with but the weather hasn’t suited me for wearing it in the past two weeks and now that I am I have decided I love these tights! a totally new way to wear an otk without it ever falling down. I’ll be putting on tall black boots and heading out the door shortly. When I get back this afternoon I’ll work on finishing the batch of photos we took at the end of last week so that you can get to the tie dyed bamboo crews and cotton slouch socks, plus at least a few other goodies I should have edited over the weekend. Where does all the time go???

We received a link to the image above with this message:
Hi, I received the sock garders I purchased, and I’m very impressed with the quality. I knew the US could produce awesome quality products better than China. By the way, I came across this photo and thought you might want to use it in your promos. It’s a photo (Getty images) of the 1908 US Men’s Tug-Of-War Olympic team. It seems that everyone was wearing sock garders in the past. I would promote this photo and tell the world that “real men” used to wear sock garders.

and although we spell it with a “t” I did find this link for sock garders featuring another fun image of a well dressed man.
Of course we here at Sock Dreams know real men still wear sock garters
our own VP Mr Natosi wears them often…

okay, you can’t see them in that shot, but they’re under there!

We have yet more garters in the works…
no word yet on just when we’ll get more elastic for our beloved button hole garters (we could get another version, but I just don’t like it as well as the one I can’t get, I do ask often and am always told so,mething to the effect of just a little longer…)
and, one of our in house Dreamers came up with a brilliant idea that I can hardly wait to share, no, not even a peep about it you’ll get from me, you know what they say about loose lips! other stuff too, so stay tuned and remember…
Sock Dreams loves you!