Nine Years Online & A New Shop
Nine years ago I started selling socks online…
just me and a dream selling a few pairs of socks a week
as the years went by I needed more & more help
first my sweetie, then some former coworkers & many sock dreamers who have become some of my closest friends followed. Last year we finally opened a store in front of our warehouse to test the waters. Despite the location being a challenging destination and the spot being tiny it has been a huge success so we are relocating, just the store, to a way better spot a few miles further down the road…
I’ve been working from home this month, still taking time to take pictures of socks being worn by my fellow dreamers, but mostly being lazy & enjoying long walks.
Our site designer Olivia came and stayed with us for a couple of weeks and while she was here we went on a book quest in Sellwood where an old red caboose houses a great bookshop called Looking Glass Books (a Wonderland reference, right? I know!) afterwards I headed to the Ugly Mug to get some ginger lemonade (which totally rocks!) and spotted a for rent sign in front of a sweet little Victorian house. Right away I was texting one of my girls “I know we weren’t gonna move this late in summer, but we’ve got to see this one” or something much like that and sure enough, we saw it, we loved it and we now have the keys! September 15 is opening day, our current store will only be closed for a couple of days for the move and online business will continue undisturbed for the entirety because SDHQ is staying put, all of our online inventory, customer service and warehouse will remain right where it is, getting sock orders ready with lightening speed each and every day.
It looks like our new site will start testing shortly and should be totally live by that date as well! It’s going to be a huge celebration!!!
July 27th, 2009 at 9:51 pm
Sooo cute! :D I have more and more reasons to come up that way soon, so I will definitely let you know when I get the chance for a vacation this year. *hugs*
July 28th, 2009 at 5:05 am
Yay and congrats! It looks fantastic! Also, yay promo code; I’ve been screwing around with a full online shopping cart for a few days, and have just been convinced to hit continue!
July 28th, 2009 at 5:38 am
Ack! I had just convinced myself to put off any more sock buying for a while.
Oh well… :-)
Congratulations on the move, and your success!
July 28th, 2009 at 9:49 am
I am sooooo excited about this! The new place is lovely, perfect for dreaming about cozy toes, feeling all the lovely textures we use, and looking at all the amazing colors we offer. Hooray!
July 28th, 2009 at 1:02 pm
What an adorable location! I just love the house/store. Wish I could see it in person. And a big “Thank You” for the discount.
July 28th, 2009 at 2:16 pm
Congradulations and best wishes on your new store,
July 28th, 2009 at 2:57 pm
Congrats! It’s so cute! I would love to see the interior, with all your sock stock in place. :)
July 28th, 2009 at 8:29 pm
Oh, I can totally see why you fell for that house. It’s adorable! Thanks so much for the discount! (I’m sure I really do NEED more socks……….)
July 29th, 2009 at 3:36 pm
Ooh! Relocating! I thought maybe an additional location. I feel so lucky to have been there just when you saw it :D
July 30th, 2009 at 9:29 am
Congratulations. You need another article now! So, what is that cat place next door?
July 30th, 2009 at 5:39 pm
Such a cute spaaaaaace! Could I want to visit in person any MORE?? (Answer: probably not!)
Thank you, thank you, thank you for the discount! What to order, what to order….
P.S.: Might I recommend vanilla-infused lemonade?
July 30th, 2009 at 8:49 pm
I have totally ordered twice this week and forgot to enter in the discount code, damn. Buuut that totally gives me an excuse to buy some Polonova’s.
July 31st, 2009 at 6:29 pm
AW..~!
And i had JUST gotten my boyfriend to remember the directions the the current store..~!
Oh well, Looks like i’ll have to pound it in his head again.
August 4th, 2009 at 12:11 pm
Wow! That’s fabulous, can’t wait to see it when I get back.