Niqkita's Sock Journal

After many months of hard work we are quite close to beta testing the new site.
Within a few weeks I’ll be inviting you to help us make sure everything works as it should. Once we get the bugs worked out and the basic version of the new site launched we’ll start adding all the fun stuff like logins, wishlists and reviews…
to name a few.
I can hardly wait!!!

Maybe your sock needs are a little more complicated…
you run, hike or take nice long walks with your dog.
We thought long and hard before bringing in a “sport sock”.
Afterall, we’re sock sellers, not athletes, though some of us are more athletic than others I personally am about as non-athletic as a girl can be…
I do take nice long walks and occasionally run with Lola for a few minutes, nothing too challenging or requiring specially designed footwear.
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They’re all my gramma wears, the basic no show or footie sock.
I remember my aunties wearing them when I was little…
the kind with the little puff ball in the back, and they called them bootie socks.
…not to be confused with the booties my great-gramma used to make
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We first saw these last October and were less than thrilled, at least I was, but we quickly sold out, restocked and sold out again. They were too tight for average to larger legs and I shared that feedback with Leg Avenue. They gave it some thought and had a larger version made which we have just this past week received…
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This week marks the one year anniversary of having a walk-in sock shop
…and a brilliant year it’s been too. It was never my plan to open a store, just to have a fun website that I could run from home in my spare time. As the years passed, nearly nine of them already, I needed more and more help as sales grew and grew.
We outgrew our spaces every two years until we got a nice big warehouse in the heart of southeast Portland with a perfect area for a shop in the entry way. It’s a tiny little shop that doesn’t always meet people’s expectations of somewhere called Sock Dreams because it can be maddening to know that “the entire Sock Dreams warehouse is right on the other side of the curtain” as one person described it, yet you are limited to the selection we have chosen for the store area (though we are always willing to find what you seek in our warehouse, we can’t actually let the public roam freely back there any more than Willy Wonka could let folks roam his factory). The very same girls run our shop that help us pull orders out in the warehouse in the morning and I make a point to work with them all so that I am sure they share my vision and love for socks. No doubt we’ll outgrow this space as our little shop has been far more popular than I ever imagined so we’re sort of on the look out for a second space nearby. Somewhere we can have more socks than even our most devoted sock brethren expect us to have, with spaces to try tryable things on, and lots of other fun stuff nearby for those who have traveled long and far to find us to enjoy.
And once again I find myself thanking all of you, near and far, who have helped make this journey such a joy and this dream so vivid. Whether you have only bought one pair of socks, told just one friend, or spread the word to anyone who will listen, my fellow Sock Dreamers and I are forever grateful!