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Sock Dossier
Our Story
Selling socks online since August 2000
We at Sock Dreams are a unique & quirky bunch of individuals who value diversity as much as we value comfy socks and great customer service. Our customers come in many sizes, shapes, genders, etc… and so do we. We try our many products as often as we can so that we know what we’re selling you and, hopefully, how it might work for you.
We are nearly complete with a massive overhaul on our site so that we can offer every feature you’ve come to expect for your online shopping needs.
…for all of our local Portland Sock Addicts we do allow for pick ups at our warehouse on Powell for orders placed online. We will give you a call when your order is ready. We also have a retail store in Sellwood, please note that it does not contain everything our website does and has quite a few of its own exclusives.
Click here to see a peek into our order pulling routine
Milestones:
- July 2000 ~ Fetishize Me went live & one girls dream of selling socks was born.
- Fall 2003 ~ Fetishize Me became Sock Dreams
- Fall 2006 ~ we incorporated as Indigo Shadows Inc
- Summer 2007 ~ moved into a full warehouse at 725 SE Powell Blvd in Portland.
- April 1, 2008 ~ Opened a tiny shop in the entrance to our warehouse to test the waters and what do you know… everyone loved it!
- September 15 , 2009 ~ moved our store to a better location with more space & tons of charm at 8005 SE 13th Ave, Portland 97202… That’s right in the heart of the historic Sellwood neighborhood, it’s a little out of the way for most, but well worth the trip!
- Spring, 2010 ~ Launching our new & improved website, it will continue to be a work in progress for months to come as we refine it and add even more useful features.
How it all began…

Years ago there was a girl whose feet were always cold.
She loved to work very hard and had learned to settle for the socks she found in local clothing & department stores. Then she met an equally hard working man who also yearned for better socks.
Together they built a little business, her buying the socks, building the site and taking the pictures, he stayed busy checking the socks for defects before packaging them up & shipping them off….
After a few years we needed help so we hired some sock faeries. A couple of years later we had more employees than we ever imagined needing and are ever changing and adjusting the way we do things to keep up with our ever growing demand.
We buy our socks from various suppliers in the US and around the world. Many are made just for us, to our specifications, based on feedback & requests we get from our customers. We run a tight ship and are always busily working on all the orders, emails & phone calls so we’re not always able to catch the phone, but if we miss your call and you leave a message we’ll call back as soon as we can. We try to write back to every legitimate question, comment or request, but email being complicated by filters & typographical errors we do miss them on occasion, if it happens to you please forgive us, we are merely human.
We also get volunteer help behind the scenes from some of our favorite sockaholics and we are forever grateful…
If you want to help us start by getting to know us through our site & our sock journal, facebook and/or twitter. We gladly accept reviews & photos of our products. If we really like them we might even share them in the journal. Happy toes make happy sock dreamers!!!